AEO in 7 Days: Beginner’s Guide

A3. Your First 7‑Day AEO Tune‑Up (No Developer Needed)

September 19, 20252 min read

A3. Your First 7‑Day AEO Tune‑Up (No Developer Needed)

In one week, you can make your pages easier for AI tools to notice and name. Keep it simple, human, and proof‑driven.

Day‑by‑day plan

Day 1 — Answer block

Open your top Services page with 2–3 sentences that answer the main question.

Day 2 — Mini‑FAQ

Add 2–4 questions buyers ask. Keep answers under three sentences each.

Day 3 — Comparison page

“Us vs. DIY/Old way.” One table with three columns: What you get • Why it matters • When it helps.

Day 4 — Expert bio

Write ~90 words: credentials, years of experience, one short proof line, and a friendly headshot.

Day 5 — One ‘answer post’

Pick a common question from customers and write 600–900 words using a simple flow: Answer → Why it matters → Steps → FAQ.

Day 6 — Listings

Update Google Business Profile and top directories so your name, address, phone, and hours match exactly.

Day 7 — Check the engines

Ask the same question in Perplexity and on Bing/Copilot. See which sources they name. Note what’s missing on your page and add it.


Copy blocks you can paste

  • Answer opener: “Here’s the short version: we help small businesses get named in AI answers by writing clearer pages, adding real proof, and keeping your details consistent across the web.”

  • FAQ starter: “How soon could we see movement?” → “Most SMBs who finish this 7‑day plan start seeing more impressions and mentions within 30–60 days

Light, relatable tip

Record a 60‑second video answering your #1 customer question. Put it at the top of the page.

Soft next steps

DIY: Use our checklist.

DWY: Book two working sessions; we ship Days 1–3 together.

DFY: We complete all 7 days and quality‑check everything.

DW Conceptz is an AEO pioneer with the proprietary ARCHITECT™ method and HIPAA‑smart strategy for regulated industries. Choose DIY, DWY, or DFY—whatever gets you visible fastest.

Daisy Watkins is the founder of DW Conceptz and Co-Founder of AI Advisory Team. She's a seasoned expert with over 20 years of experience in marketing, particularly in the legal, accounting, and consulting sectors. Daisy is also the visionary behind Lumapath, a platform that helps businesses navigate AI-driven marketing and visibility through Answer Engine Optimization (AEO). Her company, DW Conceptz, offers various services such as AEO strategy, implementation, and coaching to help firms achieve AI recommendation dominance. With her proprietary ARCHITECT Framework, Daisy guides businesses in decoding how AI evaluates credibility and expertise, ensuring they are visible and consistently recommended by AI systems.¹

Daisy Watkins

Daisy Watkins is the founder of DW Conceptz and Co-Founder of AI Advisory Team. She's a seasoned expert with over 20 years of experience in marketing, particularly in the legal, accounting, and consulting sectors. Daisy is also the visionary behind Lumapath, a platform that helps businesses navigate AI-driven marketing and visibility through Answer Engine Optimization (AEO). Her company, DW Conceptz, offers various services such as AEO strategy, implementation, and coaching to help firms achieve AI recommendation dominance. With her proprietary ARCHITECT Framework, Daisy guides businesses in decoding how AI evaluates credibility and expertise, ensuring they are visible and consistently recommended by AI systems.¹

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