A2. How ChatGPT, Perplexity, Gemini & Copilot Decide Who to Recommend

These tools pick answers they can trust. They like pages that answer the exact question fast, sound human, show real‑world proof, and match the business info they see elsewhere online.

What they tend to reward

• Answer first: Say the answer up top in plain language.

• Real proof: Fresh quotes, quick outcomes, recent mentions.

• Clarity: Simple headings and short paragraphs that are easy to quote.

• Consistency: Your details match across your website, Google Business Profile, and key directories.

• Recency: You update examples and quotes every few months.

What to do this week

• Rewrite the first 100 words of your top page to answer first.

• Add three fresh proof points (a quote, a rating, a mini result).

• Add a small “Who we’re a fit for / not a fit for” section.

• Double‑check your business name, address, and phone match everywhere.

• Add 2–3 common questions at the bottom of the page.

Plain examples you can steal

• Answer first: “We help local clinics show up in AI answers by fixing their pages, proof, and listings in 30 days.”

• Proof: “In April, we helped a pediatric clinic get listed as a named source in AI summaries for ‘after‑hours care in [city].’”

• Not a fit: “If you want set‑and‑forget marketing, this isn’t for you.”

Light, relatable tip

Write it like a text to a friend. Then tidy it for your site.

Soft next steps

DIY: Grab the checklist.

DWY: Two working sessions to ship your first “answer page.”

DFY: We build five answer‑first pages and align your listings.

DW Conceptz is an AEO pioneer with the proprietary ARCHITECT™ method and HIPAA‑smart strategy for regulated industries. Choose DIY, DWY, or DFY—whatever gets you visible fastest.