A4. The New Customer Journey: From AI Chat to Booking

More people start in AI chat or see an AI summary before they click. They make a shortlist from that summary, then visit one or two pages. You win by being named in the summary and making the next step crystal clear on your page.

What’s changed

• People click fewer links and decide faster.

• They expect short, plain answers and quick proof.

• Mobile matters: make the “next step” visible without scrolling.

Your capture plan

1. Above‑the‑fold answer + proof. Short, clear, human.

2. Micro‑CTA: A small button like “Get the 30‑Day Plan (free).”

3. Sticky booking: A simple “Pick a 25‑min slot” button that stays visible on mobile.

4. FAQ lead magnet: Offer a checklist or calculator after two quick questions.

5. Measure it: Track which pages and buttons lead to bookings.

Copy blocks you can paste

• Micro‑CTA button: “Get the 30‑Day AEO Plan (free)”

• Support line under button: “No spam. A simple, step‑by‑step starter plan.”

• Booking button: “Pick a 25‑min slot”

Light, relatable tip

Add a tiny poll on your contact page: “Did an AI summary bring you here?” (Yes/No/Not sure). You’ll get useful feedback fast.

Soft next steps

DIY: Download the plan.

DWY: Co‑create your capture rail in one session.

DFY: We install the rail across your top pages and set up tracking.

DW Conceptz is an AEO pioneer with the proprietary ARCHITECT™ method and HIPAA‑smart strategy for regulated industries. Choose DIY, DWY, or DFY—whatever gets you visible fastest.